Parneet Kaur
For brands that need more than a writer. Joined Scapia at 22 as their first writer — ended up building the brand voice, owning LinkedIn, directing films, and leading a full GTM.
"Content that stands out while staying true to itself. A motivated, stand-out addition to any team."
"Always on top of things. Always ready with new creative ideas. Will achieve great things in her career."
"Highly creative and enthusiastic. Helped provide real engagement. Witty and intelligent content."
I joined Scapia at 22 — their first writer, walking into a brand with a big vision and a lot of blank pages. Three years later, the work has stretched into everything from app store release notes to a founder's LinkedIn, from a campaign about post-trip depression to a Hindi Diwali script that became a yearly ritual.
I think in people first.
Before Scapia, there was freelancing — a small team, a designer, a social media intern, figuring things out for brands including a Shark Tank-funded client. And a short stint at DDB Mudra to see what the agency world felt like.
The through line, if there is one: finding the warmer, wittier, slightly more unexpected version of things.
Also bakes. Also dances. Also reads. Also puts herself in uncomfortable situations on purpose, which, looking back, explains most of the above.
